Case Studies for successful launches and campaigns I was involved in creating and bringing to life.
7-Election / Two 2013 Cannes Silver Lion Awards (Best Use of Shopper Marketing in a Promo Campaign & Food and Non-Alcohol Drinks)
America loves coffee. America is voting for the next president. Why not combine them into one awesome promotion?
Bimbo Bread was being launched into the US market. The challenge: the name. This was how we overcame the name and made it a successful brand in the US.
We took a cult favorite and made it a national darling.
7-Eleven Day "Our birthday. Your bash."
7-Eleven Day (July 11, 2011) ECD: Will Clarke CD: Molly McLaren ACD: Nikki Lott ACD: Chad Ballew SrAD: Sung Kim
7-Eleven "Dip-A-Drip" Coffee Promotion. We used real-time gaming via Facebook. ECD: Will Clarke CD: Molly McLaren ACD: Nikki Lott ACD: Chad Ballew SrAD: Sung Kim
Slurpee MixMaker Promotion
Can't decide which Slurpee to get? No problem. The Slurpee MixMaker Cup lets you get two great flavors all at once. Mind blown. ECD: Will Clarke CD: Molly McLaren ACD/ AD: Caleb Wills Writer: Shea Tullos
Thomas' Bagel Thins Launch
In a world of carb bombs, Bagel Thins was a welcome arrival. CD & CW: Molly McLaren AD: Bill Kreighbaum/Linsey Parks